Whether you’ve finally decided to check out a Digital Marketing company, or you are thinking of changing your existing SEO agency, you’ve made the right call looking at SEO from RankBaby.

Every second 372 people are typing the word “escort” into search engines. 40 million people regularly visit escort sites. 25% of all adult search engine queries are related to escorts, or about 68 million search queries a day. You need to stand out from the crowd. You need to be found. You’ll be glad you found RankBaby.

SEO Is All About Content Marketing

Many SEO providers, particularly in the adult work industry, do not do Content Marketing, which is ridiculous, because there is no such thing as SEO without content. You need words, articles, substance, keywords, verbiage.

SEO and Content Marketing go together, overlap, cohere, blend.
The problem, then, lies in the disconnect between SEO and content marketing. It’s time to bring the two back together. This is the only way you’ll be successful in both your SEO and your content marketing.

We specialise in content driven organic SEO, which is the champion of website traffic, and one of the most effective ways to bring an adult work business to exciting new levels of online success. Overwhelmingly, organic search surpasses other traffic generators, driving 51% of all visitors for both B2B and B2C businesses.

Organic is also superior for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery, and is often restrictive for adult work businesses.

Social media and paid ads might be traffic generators, but they are not long-term customer creators. The bounce rates are high, and the number of pages visited is often very low. And it is not always possible for adult work businesses to use social media and paid ads i.e. Google or Facebook Ads.

Organic is different. Matching keywords to user intent means you may be present in many searches. The user may find you consistently, and once they get to your site, they are more likely to stay. Organic users are still your best long-term customers. In my experience, they have lower bounce rates and more pages visited, and they are more likely to return.

Organic is what people are looking for; if you can get on front of those people, you will have a much greater opportunity to create long-term relationships and increase your overall ROI.


The differences between mainstream and adult work SEM

In reality, both mainstream and adult work require pretty much the same aspects when it comes to on-site SEO – Content, Technical, Trust and Links

In regards to off-site, the online adult work industry has limitations that mainstream does not have. Examples of benefits mainstream brings would include top-level directories listings, backlink opportunities and branding development.

Although both mainstream and adult work will always have steady competition, black hat methods are more common in adult work then mainstream, and adult work is crawled more frequently due to not only the SERP cheater/spammers, but the amount of illegal content that gets used in adult work.

If you pay attention to the top 10 results for a large variety of “mainstream keywords”, you will see little movement in positions in comparison to paying attention to the “adult keyword” results. Adult sites are the only sites that we have seen rank on page 1 today and page 8 tomorrow, and then back to page 2 etc. Mainstream sites seem to fluctuate between the top 2 or 3 positions day to day, but never more than fifty positions. This is due to a variety of aspects.


A Content-Thinking Adult Work SEO Agency

SEO is about more than just blog articles, keywords, and backlinks. SEO is about optimising the robots.txt, enhancing metadata, utilising proper tags, and constructing a strategic sitemap. Technical stuff like that. And this is also related to content marketing.

This technical optimisation is put in place for the good of the user — whether the user is searching, selecting, or reading your content. It all comes back to content.

Our aim is not only to improve your website’s visibility within the search engines, but also to drive traffic to your site that converts into customer bookings.

Achieving this requires much more than standard techniques. We constantly monitor the Google and Bing algorithm and refine accounts to ensure they are always getting the best possible results and, even though it’s really difficult to deliver effective SEO for adult work sites, at RankBaby you can be sure that your SEO campaigns are content centric, well-planned, delivering quality results time and time again.

This is what we excel in. Sounds good doesn’t it?

Good SEO, then, means consistent output of content. Consistent output means that you’re doing content marketing, and you’re doing it right. There isn’t any way around it.

If you want an SEO company that goes the extra mile and understands adult work industry Content Marketing, come speak to the experts.


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