Content marketing for the adult work industry is no different to content marketing for mainstream brands – it means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat customers.
Of course, customers want to look at images of the escort or massesuse they may or may not end up seeing, and photo galleries will always dominate the adult work marketing landscape, but do not underestimate the customers’ appetite for other types of content or the value of this content as “rocket sauce” for your business growth.
The type of content you share is closely related to what you sell. In other words you’re educating people so that they know, like and trust you enough to do business with you.
After all you are a business like any other business; you have a brand and a service to market to the people who are “shopping” for escorts or other adult services, and the focus is on delivering consistent quality content that will eventually convert your audience into fans, you fans into clients, and you clients into evangelists i.e. people who will tell others how great your are.
And it is not limited to the Internet. It’s the posts and tweets. It’s the stream of daily and hourly updates that remind people your escort business exists. It is the content you produce that’s as interesting in two months as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.
Successful search campaign for adult services are increasingly reliant on the ability to drive audiences towards quality, editorialised content. This is what creates real differentiation for adult work businesses.
When there is often little to choose between adult work services, whether it be escorts or massage providers, content can help you stand out from the crowd. You may think that Google doesn’t love adult work, but Google WILL love you when everyone else loves you first.
Content marketing is about forming long-term relationships, and not a series of one-night stands.
So ditch the drab, predictable adult industry text, and start marketing powerful content campaigns. High-quality content marketing services can take your business to the next level.
Ready to start?
Phone: 07795 037628