Relaunching your escort website: make sure you have your SEO in order!

It’s always nice to revamp your website. Some agencies start small with relatively low quality websites, and as they grow in size and success they deem it necessary to revamp their website. However, many of these agencies lose the momentum they have spent a long time to build, by making very simple mistakes…

We’ve taken the time to list a few things you will need to consider if you are planning to revamp your website. We are specifically talking from an SEO point of view here of course. If it’s a simple design update you’re performing (like changing or adding graphics etc.) you may not have any problems. But if it’s something a little more technical you may have some difficulty.

So what other changes can you make?

Changing Server

This isn’t really a hard task and shouldn’t really impact your website’s performance. You will need to change the DNS with the registrar of the domain (like Godaddy). There will be a little downtime whilst the DNS settings are made, but as long as your website is communicating well with your new server you shouldn’t have a problem.

Changing domain name

It’s a bit drastic changing your domain name in many respects; especially if you’ve built up a large, steady stream of traffic to your website. It does happen however, and some agencies do decide to change completely. It’s important to remember here that the SEO benefits from having a good domain name are not worth changing. You can still do a lot of work to improve your website’s appearance and performance if it’s possible for you to stick with what you have already.

Moving your content/changing urls

Depending on the size of your escort site and just how much content you have on there, it may be necessary to make a little plan of your content and links etc. before you do anything. There may be some pages you don’t want to include anymore, or only certain pages you need to move. This is where it becomes important to see just what Google crawls on your existing site.

Using a tool like Screaming Frog is an excellent way of showing just what gets crawled by Google. This will allow you to make a list of the pages you really need to keep. Alongside Screaming Frog you might like to use your Google Search Console to identify the pages on your site that have been given some form of authority by any quality backlinks. You’ve heard the phrase “throwing the baby out with the bath water” perhaps? Well, don’t throw all your quality content and links out with your new website ideas!

You should be able to manage these pages by using redirects on your new design, but depending on the size of the website, it can be quite a laborious process. But you don’t really want to lose the benefits of any efforts already made on your old website.

Check your new site!

We can’t emphasise this enough. A new site audit is essential to ensure everything is working anyway, but if you’ve redirected urls etc. you’ll need to make sure that everything is pointing in the right place and you haven’t lost any valuable backlinks etc.

If you would like any more information about this, please don’t hesitate to get in touch. If you want to keep updated with new and useful SEO tips, sign up to our newsletter…

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